recruitment and retention are massive subjects in the minds of business proprietors today. And that i suppose those troubles can be solved with a marketing answer. How human beings select to end up clients has changed, and we want to be considering obtaining personnel and customers in a far extraordinary way than the funnel technique. In this episode, i communicate about how we want to start rethinking the employee recruitment journey and the steps to lead generation take to create the precise recruitment strategy. Subjects i talk:
[0:53] why recruitment and retention is a large topic at the minds of commercial enterprise owners these days
[1:29] why i think it is able to be solved with a advertising answer
[2:01] we simply released a unique, new advertising and marketing evaluation
[2:54] growth comes from being crucial inside the lives of your customers and your employees during difficult times
[3:49] why we need to be considering acquiring personnel and clients in a far exclusive manner than the merchandising device or the funnel technique
[6:38] 3 steps for growing the ideal recruitment strategy
[8:00] the 4 questions to ask your worker
[11:52] thinking about recruitment as an quit to give up consumer journey
[12:09] how human beings pick out to come to be customers and employees has modified
[12:36] considering the advertising hourglass as we use it on the worker journey
[13:48] branding your enterprise as a fantastic vicinity to work is a killer advertising message
[16:01] retaining your employees is a miles higher way to develop, not just your crew, but your business enterprise
[17:11] human beings don’t trade jobs they modified the bosses
sources i stated:
duct tape advertising and marketing’s new marketing evaluation
more approximately duct tape advertising representative community:
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new tab john jantsch (00:00): this episode of the duct tape marketing podcast is delivered to you by way of the salesman podcast, hosted by means of will barron and taken to you by way of the hubspot podcast network. Appearance, if you paintings in income, wanna discover ways to sell, and admittedly who does not test out the salesperson podcast, where host will barron allows sales professionals discover ways to discover consumers and win massive business ineffective and moral methods. And in case you wanna start somewhere, i endorse the 4 step method to influencing shopping for selections. Concentrate to the salesman podcast, wherever you get your podcast.
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